Apollo Vermouth Stirs Up Memory in ‘Reflections Of’ [Stream]

Off of Apollo Vermouth’s debut album, Crashing Into Nowhere, “Reflections Of” calls upon listeners to tune in and remember. Apollo Vermouth, aka Alisa Rodriguez of Milwaukee, describes her sound as “memory pop,” the hypnotizing, wonderfully discordant sound of her music stirring up nostalgia and sentimental thoughts.

This style of music may be traced back to the mid-2000s, as musicians began to be inspired by new age and synth stylings popular in the 1980s. In 2009, journalist David Keenan responded to this revival by calling it “hypnagogic pop,” characterizing its sound as “pop music refracted through the memory of a memory.”

Reminiscent of moments of The War On Drugs new tracks, “Reflections Of” is both soothing and challenging, as Rodriguez’s droning overlapping of sounds allows the listener to focus inward. In an era of over-produced, polished pop music, it is a relief to hear something rough around the edges, the track’s roughness delivering greater emotional value to listeners than the shiny singles from today’s most famous celebrity musicians. “Reflections Of” calls on your body and mind to relax, empowering you to make meaning out of the meandering instrumental track.

Apollo Vermouth’s debut album, Crashing Into Nowhere, is now available via Orchid Tapes.


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